Overdub

by 180heartbeats

One master.
A dozen markets.

Overdub prepares a spot for new markets — from transcription, through character voices, to a finished voice track fitted to the original timing windows.

Same picture. You only change the language.

Betclic’s World Cup 2026 case: English master, Overdub voice tracks on the next markets.

0:002:00
Track

Comes in after the edit, leaves before air

Overdub never touches the picture and does not replace production. It occupies exactly one slot in the chain: the moment a finished spot has to be made again in another language.

  1. 01

    Brief and production

    Unchanged. You shoot and cut the way you always have.

  2. 02

    Picture lock

    Image approved, original track finished.

  3. 03

    Overdub

    This is where we step in. Language versions instead of a recording session per market.

  4. 04

    Air

    Files go out to broadcasters and channels exactly like the master.

Replaces

  • A separate recording session and voice casting for every market
  • Hand-fitting line lengths to their timing windows
  • Email rounds with translations living in spreadsheets

Stays on your side

  • Picture, edit and grade — Overdub leaves them alone
  • Final sign-off on every market
  • Music and effects, if you would rather mix them in house

Five steps from master to finished market

01

The original goes in

You upload the source spot. Overdub splits voice from background, writes down every line and works out who says it.

02

A script per market

Translation written to fit the timing of the line, not the length of the sentence. Glossary and translation memory keep naming consistent across markets.

03

Character voices

One voice per character, shared across every market. Cloned from a sample or designed from a description.

04

Assembling the track

Every line lands in its own timing window. Pace, start and length are sliders away — no re-recording.

05

Export

You download the voice track or the video with the new audio. The picture stays the same.

You end up with a finished file, not a half-product

Every market closes with a set of files you can send onward untouched. The track is already assembled: every line stays locked to the original timing, and the background from the master stays intact.

MP4

Video with the new track

The same picture as the master, with the audio swapped. Ready to air — the image is never re-encoded, so quality is exactly what you delivered.

WAV

Voice only

Clean voice with no background, for when the mix happens at your end. Synced to the original timeline, so it drops into your session one to one.

WAV

Voice with background

A finished mix: the new voice over the original background and effects, lifted out of the master without anyone hunting for stems.

CSV / XLSX

Scripts for every market

Translations with timecodes in a single sheet — for legal sign-off, campaign archives or handing over to a broadcaster.

The whole campaign in one click

Download every market and every spot as a single ZIP — with background or voice alone.

You pay for what you generate

No subscription and no negotiation before your first spot. You only pay for operations that succeed — slider tweaks and re-assembling from takes you already have cost nothing.

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For the people running campaigns in more than one country

Creative agencies

One production serves a dozen of a client's markets without a separate recording session for each language.

Multi-market brands

A campaign lands in every market the same week, with the same voice cast throughout.

Production houses

You add language versions to the offer without an expensive post-production project.

Upload your first spot

Setting up an account takes a minute and comes with enough credits for a full localisation run. No card needed.